Cheers…It’s Friday

The Heineken Experience in Amsterdam is a tourist trap, i won't lie. However, as someone who works in marketing, it was worth visit. If you have been on a brew or wine tour, you know they have a format. The Heineken Experience takes that format and adds layers of fun, high-tech elements that made for an interesting display of their marketing prowess.
The Heineken Experience in Amsterdam is a tourist trap, i won’t lie. However, the team has taken the standard beer tour format and added layers of fun, high-tech elements that made for an interesting time. And a strong statement about their marketing savvy. Anyway, it’s Friday. Cheers to that! Photo taken in Amsterdam, Netherlands, circa 2009.

Author: Judi Kennedy

Wanderlust. A professional aunt, fitness enthusiast, dog owner and avid reader the rest of the time.

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